38th Annual Three-Day New York Weekend Intensive
An Introduction to Commercial Producing

For almost four decades, CTI’s Three-Day Intensive has offered a comprehensive education in commercial theater producing.

At the 38th Annual Three-Day Intensive, presentations and panel discussions will be led by some of Broadway’s most acclaimed producers, general managers, entertainment attorneys, marketing executives, and press representatives. Whether you want to produce on or off-Broadway – or are just beginning to explore this exciting profession – this is the place to learn the ins and outs of the industry.

Sessions will examine case histories, budgets, sample agreements, and marketing strategies, all with an eye to illuminating the many aspects of an ever-evolving business.

At evening cocktail events, you’ll network with theater professionals and Broadway’s hit-makers as well as fellow early-career producers, allowing you to make the essential connections you’ll need as you move forward.

8:40am – 9:00am   Registration/Coffee

9:00am – 9:15am   Welcome Remarks – Tom Viertel, The Commercial Theater Institute

9:15am – 10:00am   Key Note – Eva Price, Maximum Entertainment

10:00am – 10:45am   Getting Started – Sarah Galbraith, Galbraith and Company

10:45am – 11:00am    Break

11:00am – 12:00pm   Development Path and Creating Your Team – Marisa Sechrest, Altair Entertainment

12:00pm – 1:00pm  Budgets – Maggie Brohn, Adventureland

1:00pm – 1:15pm   Remarks – Victoria Bailey, Executive Director of TDF and Charlotte St. Martin, President of The Broadway League                    

1:15pm – 2:15pm    Lunch on Your Own

2:15pm – 3:15pm   Working with Artists: The Creative Team of Benny & Joon –  Tom Viertel (Moderator), The Commercial Theater Institute, Jack Cummings III, Transport Group, Mindi Dickstein, Lyrics, Nolan Gasser, Music, Kristen Guenther, Book, Larry Hirschhorn, H2H Productions

3:15pm – 4:15pm   Finding Investors – Hal Luftig (Moderator), The Hal Luftig Company, Rob Ahrens, Robert Ahrens Productions, Jamie deRoy, Jamie deRoy & Friends, Bruce Robert Harris, SunnySpot Productions Inc, Alia Jones-Harvey, Front Row Productions

4:15pm – 4:30pm   Break

4:30pm – 5:15pm   Marketing Trends – Damian Bazadona, Situation Interactive

5:15pm – 6:00pm   Why Produce at All? – David Stone, Stone Productions

6:00pm – 6:05pm  Closing Remarks – Tom Viertel, The Commercial Theater Institute

6:05pm – 7:30pm  Cocktail Reception – Characters, 243 West 54th Street (between Broadway and 8th Avenue)

8:40am – 9:00am  Coffee and Registration

9:00am – 9:15am   Welcome Remarks – Tom Viertel, The Commercial Theater Institute

9:15am – 10:15am   Authors Agreement – Stefan Schick, Loeb & Loeb

10:15am – 11:15am   Co-Producer Agreements – Steven Chaikelson, Columbia Law School

11:15am – 11:45am   Break

11:45am – 12:45pm   Offering Documents – Jason Baruch and Jason Aylesworth, Sendroff & Baruch, LLP

12:45pm – 1:45pm   Lunch on Your Own

1:45pm – 2:15 pm    Press – Keith Sherman and Brett Oberman, Keith Sherman and Associates 

2:15pm – 3:30pm    Advertising – Kyle Fox and Louis Schermerhorn, SpotCo                    

3:30pm – 3:45pm   Break

3:45pm – 4:45pm   Early Career Producing – Mike Isaacson (Moderator) The Muny, Andrew Beall, Musical Director/ Composer,  Ray DeForest, DeForest Theatricals, Christine Rea, HHWTS Productions, LLC, Rachel Weinstein, Regina Productions,  

4:45pm – 5:30pm   How to Decide What to Produce – Ric Wanetik (Moderator), Broadway Investor Relations, LLC, Julie Boardman, Untitled Theatricals, Cody Lassen, Cody Lassen & Associates, Harriet Leve, Leve Productions, Marc Routh, Broadway Asia                        

5:30pm – 5:45pm   Closing Remarks – Tom Viertel, The Commercial Theater Institute

6:00pm – 7:30pm   Cocktail Reception – Hurley’s Saloon, 232 West 48th Street, 3rd Floor (between Broadway and 8th Avenue)

8:45am – 9:00am   Coffee and Registration

9:00am – 9:15am   Welcome Remarks – Tom Viertel, The Commercial Theater Institute

9:15am – 10:45am   Be More Chill Marketing Team – Tom Viertel,(Moderator) The Commercial Theater Institute, Micayla Brewster, Marathon Digital, Greg Brunswick, Ghoslight, Sean Fry, AKA, Jerry Goehring, Patriot Productions,  Marc Jablonski, AKA, Sam Maher, YesBroadway, Keith Sherman, Keith Sherman and Associates    

10:45am – 11:00am   Break

11:00am – 12:30pm   Be More Chill Creative Team – Tom Viertel,(Moderator) The Commercial Theater Institute, Stephen Brackett, Director, Chase Brock, Choreographer, Jerry Goehring, Patriot Productions, Joe Iconis, Composer/Lyricist, Emily Marshall, Music Director, Charlie Rosen, Music Supervision and Orchestration, Jennifer Ashley Tepper, Producer, Joe Tracz, Book Writer    

12:30pm – 1:15pm   Creative Producing – Kevin McCollum, Alchemation Productions

1:15pm – 1:30pm   Closing Remarks – Tom Viertel, The Commercial Theater Institute

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THREE DAY INTENSIVE
https://www.commercialtheaterinstitute.com/product/three-day-intensive/