QPORIT

Oddly enough, film festival websites sometimes make it difficult to determine the simplest things. It is all too often difficult to figure out even the name of the festival, the dates of the next festival, or how and when to submit films.

I just looked at a whole bunch of FF websites. Very few leverage the excitement of the films and movie stars they are hosting to create an entertaining and attractive website.

I decided to note some of the most important features of a FF website. It would not be "Quick" (as in the Q in QPORIT) to completely analyze the requirements for FF websites. As will be immediately apparent from sketching out the basic requirements, a detailed design would be a seriously long document.

So... the plan is to outline the specifications and just highlight some of the features that are most necessary, and those that are most often missing.

In an earlier post, I noted some features of a successful film festival. Like the film festival itself, a film festival website has many important purposes. First, it must serve the people who come to see films. Next it must serve the people who are supplying films. It has informational, promotional, and commercial functions.

Here are some of the things I think need to be part of a website for a film festival (FF).

As in the FF itself, there are several groups that all need to be served:

• The public audience
• The sponsors
• The film makers
• The press
• The film business

Additionally, there are several phases to a festival site.

• Film submissions
• Pre-festival preparation -- selling tickets; arranging press & publicity.
• Festival time (during which things are constantly evolving)
• Wrap-up
• After the festival

Note that this means the site must be dynamic. In fact, especially during festival time, the website should be extremely dynamic, reflecting the activities of the festival -- parties, premieres, celebrities, news coverage, schedule changes, introductory events, and final awards -- all of which could and should be covered by the website.

Moreover, there are two parts to the site, a public site, and a protected site for the film business, including film makers and the press.

And finally there are several aspects to a web site

• Provide information
• Promote the festival
• Make money

I believe that a film festival site should not only be useful, it should be attractive and interesting, and therefore a web destination on its own.

The first and most important feature of the web site before and during the festival must be a clear description of the films and special events; a timetable; and a method for buying tickets.

The films should be briefly described (with something better than the cryptic "haiku" that all to often passes for a description of the film).

There should be a link from each brief description to a web page/site for the film or event. This web site should contain a lot of information, including complete cast and credits, and also any related special events, such as a panel discussion about the film that is part of the FF. It should also contain a link to "private" information for the film business and press, concerning contact information, what rights are being offered or sought, people available for interviews, and similar items.

One place where many film festival websites could be vastly improved, I think, is that the website should be constantly updated before and during the festival with the latest news and information. There should be a BLOG on which the latest news is published, such as changes in screening times, the availability of cast and director for Q&A after a film and similar up-to-the-minute news. There should be constantly updated pictures and videos, both for the public and for press use. (Similarly, the private site should contain a BLOG with last minute information about press and business information.) Moreover, the film descriptions, and the festival news should be "entertaining", containing, for example, VLOGed interviews, a live video feed, and film previews in streaming video, to give the website a life of its own.

The e-commerce features of the site should allow for convenient ticket sales, and for the sale of T-shirts and other souvenir items. Ideally, the private site should have the facility to match up buyers and sellers, and match press with interview subjects, parties, and other story resources.

A FF site has many objectives. Yet this abundance of riches should not be an irritant to any user, who has only one objective: his (or her) own! The key to a good site is to make the navigation very easy, fast, and obvious -- to any information or service a user may wish. This requires both a simple logical design, and an easy-to-use visual design.

Here is a basic list of FF website features:

• Festival name
• A brief description of the festival
• Calendar
• Contact info
• Rules (and forms) for submitting films
• Info on how to get a job, or volunteer for the festival
• History of the festival
• Information about sponsoring
• Housing, food and transportation information
• Maps and venue information
• News; press releases
• List of films
• Description of films with links to film websites
• Schedule of films and other public events
• Schedule of private screenings and other private events
• Business information about film rights for sale
• Press information
• BLOGs
• Ticket purchases
• Reservations for press / sponsors
• Souvenir purchases
• Information about sponsors
• Information about the community where the FF is being held
• Pictures
• Live video feed from the festival
• Entertaining (with images, audio and video) and informative sections based on previous festivals

Without naming names, a quick look at some festival websites (see our post for a sampler of FF sites) showed examples of the following errors in one or another of the various sites. :

• The name of the festival is ambiguous -- one name in one place; a slightly different name someplace else
• The home page is ugly; in fact it is also almost unreadable -- the background image obscures the text.
• The press section does not contain any information for unaccredited members of the press. (Is everything secret?)
• The date of the next festival is missing. Or there is a date with day and month but no year. (Is that the last festival or the next one?)
• Too slow for dial-up users; or not providing enough quality material for high-bandwidth users.
• The website design and navigation is weird.
• American festivals with a large international presence which do not have any foreign language versions of the site.
• A lack of up-to-date information (a web site which still has the last festival info up after the next festival has already begun).

Since film festival websites are blessed with the availability of an incredible bounty of great material, a passionate consumer audience, and a dedicated business audience, FF websites can and should be among the most exciting, entertaining, and useful destinations on the web.

# posted by QPORIT @ 2:03 AM 0 comments

Check the Quick Flick World website for contact information and more details. It's very easy to participate.

It's networking, partying and a filmmaking challenge.

# posted by QPORIT @ 11:34 PM 0 comments

• Moderator Ken Auletta (noted author and New Yorker columnist);
• David Rabe (author of Tony Award winning Sticks and Bones -- as well as the recently revived Hurly Burly);
• John Guare (author of Tony Award winning Six Degrees of Separation and House of Blue Leaves);
• Larry Kramer (author of The Normal Heart, the longest running play in Public Theater history);
• and JoAnne Akalaitis (founder of Mabou Mines, former Producer of The Public Theater).

The Public Theater has been one of New York's most important cultural institutions almost from the moment of its founding. The current season of plays is very interesting. The special events presented as part of its 50th anniversary celebration have been quite spectacular.

One event that I attended was a staged reading of Christopher Durang's The Marriage of Bette and Boo. It was remarkable -- interesting, funny, and sad -- with a wonderful cast that included Christopher Durang himself, Joan Allen in a great performance as Bette, and eKatherine Kerr (who was terrific recently in a staged reading of a different Durang play, Laughing Wild), doing another brilliant performance.

# posted by QPORIT @ 7:49 PM 0 comments

• The local audience (wants to enjoy interesting movies and panels).
• The film makers (want deals, publicity and contacts).
• The film businessmen (want film pickups and other deals, publicity, and contacts).
• The local businesses (want customers and good publicity),
• The press (wants good stories).

The following suggestions should help optimize the experience for all these groups.

For watching movies, some of the most important factors are:

• Giving people fair access to the movies, with some help for special groups, but not excluding the general public from being able to see the films that are most in demand.
• Making it easy to buy tickets.
• Providing reasonable information about new films to allow ticket buyers to make a considered decision about which films to see.
• Making the film ticket buying experience easy -- both with a good ticket-buying program online, and a convenient ticket office with enough help to avoid long lines.
• At the movie theater, not keeping people waiting too long, especially in the rain, and allowing reasonably fair access to good seats, as well as convenient sales of last-minute tickets.
• It goes almost without saying (except too often it needs to be said) that the projection should be bright, in focus, and without problems, and the sound should be in sync, loud enough, and clear.

For communication:

• There should be good directions for people who drive.
• There should be easy parking at each site; the parking rules should allow you to watch all the movies you want (a one hour parking zone is not helpful; and a two hour zone is not much better).
• When possible, there should be enough time between the end of screenings at one place and the start of screenings someplace else to allow people to get from one place to the other before the next movie starts. In fact, even in the same theater there should be enough time between films to allow for emptying the theater and starting again without falling behind in the schedule.
• If possible, sites should be within walking distance (of each other, the parking areas, and the hotels where people stay). If not, perhaps because the festival is deliberately designed to promote a number of related areas, then there should be lots of frequent public transportation from very early to very late to all venues. (Early and late are especially important for meeting with filmmakers before and after the films and parties.)

For facilitating networking:

• Everyone should always wear badges.
• The badges should have a large first name, a small last name, and the reason the person is there, all in type large enough to read from a few feet away. This information should be on both sides, because one-sided badges always seem to be upside down. The badge should be on a lanyard around the neck, hanging about heart high for easy reading. (Also, by the way, badges that hold your tickets and a schedule inside are very convenient.)
• Film makers should be encouraged to attend all the major parties, and any targeted parties. In particular free access to the major parties should be part of the package -- free of any extra cost to all producers, directors, actors, and other participants coming with the film.
• When there are targeted parties with particular sponsors, or honored guests, the sponsors and honored guests should come early, stay late, and be easy to find at the party.
• Any one with a project should have an ample supply of business cards.

For getting the best press coverage:

• PR firms and producers should send out the first information about their movies, their parties, and people available for interviews, well in advance of the time when schedules have to be finalized.
• There should be a contact list for everyone at the Festival (or nearby) that is (or could be convinced to be) ready or willing or able to meet the press for an interview, conversation or picture. Especially, the less famous people!
• The movie web site (with a good press section) should be up and running when the festival announces the line-up.
• There should be an informative press kit available before and after, but especially at the screening, as well as at any targeted party for the film.
• There should be a CD-ROM available with lots of still shots in JPEG format available, to enable stories to run with the best pictures.

For creature comforts:

• Good food, quick food, not overpriced food, and all types of food, should be conveniently available at every venue.
• Clean bathrooms should be conveniently available at every venue.

I'm sure there are many other things that you would like to see at film festivals you attend, and I'm inviting you to please contribute your comments.

# posted by QPORIT @ 8:14 PM 0 comments